Tame the Fisherman: Lobster and SS25 Prints You Need to Know
Spring Summer 2025 Print Trend Report
Prints in style for spring summer 2025 – here! Because I know you wonder if floral print, gingham, and leopard print are in style for spring summer 2025, too? Or is the cowhide print the only print in fashion this season. Well, let me answer this question immediately. Artistic illustrated floral prints, and polka dots are in fashion, but you will hardly find any gingham this season – at least not on the most fashionable spring summer clothes. Don’t get me wrong; this doesn’t mean that gingham is entierly out of style for spring summer 2025. Pov it is, but you might find a dress in a trendy cut but gingham. While we just prefer polka dots this spring. Yes, spring summer 2025 is bringing back polka dots. Aligned with the fisherman aesthetic, you might prefer shell prints and lobster more. Pov if you are like me, we will see you only in the most fashionable prints in fashion for spring summer 2025. Scroll down to see what to buy in spring summer 2025 prints now!
OGLAS I get a commission for purchases or clicks made through links in this post.
SPRING SUMMER 2025 PRINTS AND PATTERNS
Hello, spring, blue sky, and bye-bye gingham! Yes, we are saying goodbye to some of the most popular fancy summer prints. There are other prints on trend for spring summer 2025.
As you read, there are other summer prints you should know and wear in spring summer 2025. And no, you probably don’t know half of the most fashionable prints for spring summer 2025 yet since they are somehow new and everyone talks only about polka dots, paisley and jacquard this season.
Point of view, luxury boho patterns and prints the most fashionable details to look for in fashion this season. And polka dot print is back in style for 2025. In fact, polka dots are so fashionable for spring summer 2025, that you can confidently claim that polka dot print is the only print in fashion for spring summer 2025 when someone asks you about what print patterns are in fashion for that season.
But it’s important to know all the prints that are fashionable for spring summer 2025 and spring summer 2026. All in all, it won’t be long before we feel the fatigue of dots.
And yes, I know all the key prints and patterns for spring summer 2026, too (we put together the list of key SS26 prints exclusively for the Brunette from Wall Street Substack paid subscribers).
*If you are a fashion professional (fashion designer, fashion stylist, fashion content creator, fashion buyer, PR, or working in marketing) – you need the SS26 print trend for fashion insiders.
What you’ll find in SS26 fashion insider’s trend report:
- Print designs: with all the prints spotted at the Première Vision’s SS26
- Buying Guidance: Make strategic choices about print design investments to maximize ROI and improve inventory planning.
- Styling Directions: Guidance on how the latest print trends will be worn, offering a complete vision of the look.
- Market Segmentation: Analysis of how prints trends differ across target demographics.
- Retail Strategy: Concrete implementation strategies for bringing SS26 print&pattern trends to market successfully.We examine visual merchandising approaches, staff training requirements, and optimal product presentation techniques for both, physical and digital retail. Special attention is paid to the integration of online and offline shopping experiences and the role of social media in trend communication.
But let us focus on the prints & patterns in style for spring summer 2025 first. Scroll down to see what to buy in spring summer 2025 prints now!
SPRING SUMMER PRINTS IN FASHION FOR SPRING SUMMER 2025
The fashion industry is undergoing a shift back to surface embellishments and printed styles, with a greater emphasis on textured fabrics in 2025.
This season, Chantilly lace, jacquard, fringes, ruffles and ruching are taking center stage, as designers explore the intricate details and tactile qualities of these materials.
As a result, we’re not seeing a decrease in the use of prints. All the contrary, fashion is taking the more is more approach, mixing all of the above together.
*I’m obsessed with this polka dot/Chantilly Lace dress.
There are exciting ways to incorporate the most fashionable spring summer 2025 into your summer wardrobe.
1 POLKA DOT PRINT
Maximum impact, minimum effort – no wonder why we love polka dot prints so much. Update your summer wardrobe with this timeless yet thoroughly modern pattern that effortlessly transitions from workwear to weekend fits.
Being the timeless print that keeps coming back in fashion, polka dots bring a sense of playful sophistication that few other patterns can achieve, creating an instant mood elevator for even the most basic garments.
Go the extra mile with spring summer 2025 polka dot pants that elevate your entire wardrobe. From the intricacy of satin polka dot trousers to the surprisingly chic dot capris (which might sound questionable on paper but are utterly transformative when worn), finding something extra special has never been easier.
The perfect balance of boujee and structure makes polka dot pants the ultimate statement piece that still maintains versatility across multiple styling options.
Browse through the widget below to see/shop for this spring summer 2025’s most fashionable print. And feel glorious under the sun with the polka dot print that puts you in an exuberant mood, transforming not just your outfit but your entire demeanor.
You will turn heads wherever you go, no cap – polka dots the eye naturally and create visual interest that photographs beautifully for those inevitable summer social media moments.
POLKA DOT PRINT THE MOST FASHIONABLE PRINT OF SPRING SUMMER 2025 FOR WORK AND PLAY
Polka dot print boasts a rich and fascinating history, and it keeps coming back in fashion in more or less the same way. What began as a simple repeating pattern has evolved into one of fashion’s most enduring and versatile motifs, capable of conveying everything from youthful exuberance to sophisticated elegance depending on scale, color, and application.
The earliest associations with polka dots can be traced back to the mid-19th century when the pattern gained prominence alongside the popularity of the polka dance craze that swept through Europe and America.
The term “polka dot” is believed to have been inspired by the dance, although the exact connection remains unclear. OK, I shouldn’t tell you this, but before, dotted patterns were often associated with negative connotations in Europe, as irregular dots reminded people of diseases like smallpox or the plague. However, with the invention of sewing machines during the Industrial Revolution, perfectly round and evenly spaced dots became possible, transforming the pattern into a playful and fashionable design.
By the early 20th century, polka dots had firmly established themselves in the fashion lexicon, appearing in elegant evening wear and daytime tea dresses.
Polka dots gained widespread popularity in the 1920s, especially after Miss America 1926, Norma Smallwood, wore a polka dot swimsuit, and later with Minnie Mouse’s iconic red dress with white polka dots in 1928.
A pivotal moment for polka dots came in 1940 when Frank Sinatra released his hit song “Polka Dots and Moonbeams,” further embedding the pattern into popular culture.
During this era, polka dots became a symbol of optimism and cheerfulness during difficult wartime years, offering a visual respite from the somber reality of global conflict. The pattern was embraced by designers like Norman Hartnell, who incorporated polka dots into his designs for the British royal family, suggesting a blend of approachability and regal elegance.
The 1950s saw Christian Dior and Givenchy elevate polka dots to haute couture status, with Dior’s New Look silhouettes often featuring the pattern in sophisticated iterations. Simultaneously, polka dots became a staple in everyday American fashion, adorning everything from housedresses to swimwear, representing the idealized domesticity and femininity of the post-war era.
The 1960s and 70s witnessed polka dots taking on more experimental forms, with designers like Mary Quant incorporating them into mod designs with oversized proportions and contrasting colors. The pattern adapted effortlessly to the era’s graphic sensibilities while maintaining its inherent playfulness.
Carolina Herrera later adopted polka dots as a personal signature in the 1980s, transforming them into a symbol of refined elegance and assertive femininity during the power-dressing era. Btw, Carolina Herrea is the one to thank/blame for the polka dots to return in our wardrobe this season. Her SS25 collection featured precious polka dot dresses and everyone is shopping for this dress.
Throughout the 1990s and early 2000s, polka dots experienced continued relevance through designer interpretations by Marc Jacobs, Comme des Garçons, and Yves Saint Laurent. It moved fluidly between vintage-inspired nostalgia and modernity.
In recent years, polka dots have maintained their presence on runways through cyclical revivals.
It’s a staple at Dolce & Gabbana. And they never excite.
But for spring summer 2025, polka dots are giving. I want everything dotted that comes from Valentino. What Michele did is just a perfection.
And while the classic black and white combination remains perennially chic, I know you will love polka dots on butter yellow and paired with Chantilly lace.
The must-have item in polka dot print for spring 2025? Undoubtedly that scarf top and the polka dot pants. They offer the versatility needed for today’s fluid lifestyle demands.
2 PAISLEY – LUXURY BOHO PRINTS
Forever captivating, paisley prints give a boujee finish to summer fits, transporting you to exotic places and the most lavish scenes through intricate patterns. If you are looking for a bolder statement, then go with garments featuring delicate paisley patterns on a purple or dark navy background – the contrast brings out the elaborate motifs and creates a sophisticated visual narrative that works from morning meetings to evening soirées.
Or elevate your daytime look with a fanciful paisley on white background -the simplistic two-color interpretations create a fresh, contemporary take on this rich pattern.
On the other hand, airy designs in elongated paisley with fringes will feel light as a feather, perfect for a day of sightseeing or dinner alfresco, bringing an effortless elegance that speaks of cultural sophistication and bohemian sensibility. This is summer dressing made easy through the boujee print we love.
COOL GIRLS WEAR PAISLEY THIS SPRING
Paisley is a great way to incorporate some global heritage into your wardrobe. The stylized plant forms and tear drop shapes give a very sophisticated feel, which can be a fun and playful way to show off your personality while nodding to traditions that span continents and centuries. The pattern’s complexity rewards closer inspection, revealing intricacies that simple prints simply cannot match.
In fact, paisley (supposedly) originated in Persia, now Iran, as a Zoroastrian symbol of life and eternity. The teardrop motif, known as boteh or buta, represents a cypress tree bending in the wind. It’s a symbol of resistance but also flexibility and resilience. The motif was widely used in Persian textiles during the Sassanid Empire (224–651 AD).
Paisley appeared in Western fashion through Kashmir shawls imported to Europe. The luxurious wool shawls, often featuring intricate paisley patterns, became highly coveted status symbols among European nobility and upper classes. The demand was so great that European manufacturers, particularly in the Scottish town of Paisley, began producing their own versions – hence the Western name for the pattern we use today.
Throughout the Victorian era, paisley maintained its association with luxury and exoticism, appearing in high-end textiles and home furnishings.
And it wasn’t until the 1960s and the rise of the counterculture movement that paisley truly entered mainstream Western fashion as a symbol of bohemian sensibility and spiritual exploration. The Beatles’ trip to India and their subsequent adoption of paisley patterns helped popularize the motif among young people seeking alternatives to conventional Western styles.
Paisley has enjoyed varying degrees of popularity from the 1970s to 2025, experiencing periods of dominance, subtle presence, and resurgence that mirror broader cultural shifts.
During the maximalist 1980s, paisley appeared in bold, oversized interpretations, often in vibrant colors that aligned with the decade’s excess. As fashion trends shifted towards minimalism in the 1990s, paisley took a backseat, appearing mostly in accessories and niche bohemian collections.
While paisley was not entirely absent in the early 2000s, its presence became more subtle. It was sometimes seen in blouses, scarves, and even as lining in otherwise conservative garments, often with more restrained color palettes compared to its psychedelic 1960s iterations or bold 1980s versions.
Paisley experienced a moderate revival during 2010-2015, particularly in festival fashion and the broader bohemian renaissance that characterized much of the decade.
Also, Etro had maintained paisley as a brand signature through its various phases of popularity.
A subtle shift began in 2020, with some designers reinterpreting paisley through a more modernist lens. This included: simplified, abstracted paisley motifs in unexpected color combinations and the incorporation of paisley into minimalist silhouettes and even athleisure – contexts where the traditional pattern created interesting tension with contemporary forms. While the trend was gaining strength, it temporarily faded during the pandemic’s preference for simpler, comfort-focused attire.
Paisley gained significant traction again in 2024 with the rise of the “eclectic grandpa” aesthetics that embraced pattern mixing and heritage references. But it wasn’t until Alessandro Michele’s first Valentino collection that paisley was fully brought back into fashion for spring-summer 2025.
3 BOUJEE FLORAL PRINTS
Impeccably executed, this season’s most fashionable floral prints come reimagined with all new patterns that breathe fresh life into fashion’s most enduring motif.
Discover floral motifs in blurred versions or as if copied from the herbarium, sometimes smudged, sometimes with digital and/or manual touches that transform botanical imagery into something too pretty to wear.
The breadth of floral interpretations this season spans from soft-edged watercolor effects to silhouettes with unique outlines, offering something for every aesthetic preference while maintaining the pattern’s inherent connection to nature and femininity.
This trend is a fresh take on the perennially popular floral motif, with designers opting for more literal interpretations and less imaginative, artistic renditions of nature’s beauty.
Floral prints for spring summer 2025 are characterized by botanical accuracy, but blurred, or layered with color, and dynamic compositions that suggest rather than explicitly depict their natural inspiration. The result is a print category that feels both familiar and novel, bridging the gap between tradition and innovation through a thoughtful reinterpretation of fashion’s most evergreen pattern.
*The 3D florals are back in style, again. I bought this pretty butter yellow dress that is just so beautiful. For me, it is the most beautiful dress I own. And I own all the dresses you see hanging in my dressing room.
And the tactile approach to floral patterning bridges the gap between print and textile manipulation, offering a sophisticated alternative to flat prints that works particularly well for special occasion dressing and evening wear where textural interest elevates the overall impact.
But go for the modern floral print when you don’t want to be weighed down by accessories – the prints themselves provide sufficient visual interest to stand alone. The updated floral prints uplift everyday designs and jazz up simple silhouettes through their artistic complexity and thoughtful color stories. The self-sufficiency makes floral prints particularly appealing for summer travel, where packing light while maintaining style versatility is paramount.
Keep the silhouettes simple as you indulge in these artistic florals – clean lines and minimal silhouettes provide the perfect canvas for the complex patterns to shine. Soak up the energy of vibrant orange and punchy greens in summer garden blooms, or embrace the subtlety of two-tone floral studies for a more restrained approach. Whether you opt for bold painted flowers or delicate translucent effects, it’s time for maximum enjoyment of fashion’s most enduring pattern category, reimagined for contemporary sensibilities.
Floral prints are surprisingly versatile – perhaps more so than any other pattern category. They can be dressed up or down and are perfect for any occasion, spanning the formality spectrum with ease. You can wear an artistic floral print dress with inverted shadow effects to a wedding or a simplified floral pattern skirt to a night out with friends. You can even wear a mixed-scale floral scarf to add a pop of color to a more subdued outfit or embrace the boldness of illustrative drawing style florals for statement workwear that transitions seamlessly to evening. The possibilities are truly endless, limited only by your imagination and styling preferences.
FLORAL PRINT IS THE PRINT YOU CAN WEAR DAY TO NIGHT ALL SUMMER LONG
By the way, both artistic florals and polka dots will transition into fall 2025 as two of the most fashionable prints of the season, making investments in these patterns particularly wise for forward-thinking fashion enthusiasts. The emotional resonance of florals and the graphic clarity of polka dots offer aesthetic staying power that transcends seasonal boundaries, ensuring your spring summer purchases remain relevant as temperatures cool.
PRINT TRENDS SPRING SUMMER 2025
Now, these are just 3 out of 8 prints in fashion for spring summer 2025. And floral prints are not even the most trendy. You will find the trendiest prints underlined in the picture below.
FAQ 2025 PRINT AND PATTERN TRENDS SPRING SUMMER
If you are feeling overwhelmed by spring summer colour trends 2025 and deliberating what colours would suit you, fill out this form and I will do the colour analysis for you.
Yes, prints are in style for spring summer 2025. The fashion industry is experiencing a change that involves more focus on surface embellishments and printed styles and a greater emphasis on textured fabrics. The latest season is bringing forward the lace, jacquard and ruching.
The biggest spring-summer 2025 print trends are the polka dot, paisley and boho prints & patterns, cowhide, retro prints, shell prints, lobster print, palm print, hibiscus print, graphic dilutions, stripes, and some floral prints.
Tropic prints with palm trees, beach stories and hibiscus are in fashion for summer 2025.
No.
Cowhide and snakeskin print are very fashionable for spring summer 2025
Yes.
Leopard print is coming back for fall winter 2025/26.
Leopard print can be worn as a neutral, meaning it can go well with almost any color. However, some classic combinations are black, navy blue, white, red, camel, and denim. For spring summer 2025 wear leopard print as a statement piece, such as a coat, a dress, a skirt, or as an accessory, such as a bag, a scarf, a belt, or a headband.
For spring-summer 2025, you might want to focus on smaller accessories like a headband. This allows you to incorporate the print into your existing wardrobe without feeling overwhelmed. Or opt for simpler garments in a leopard print – like leopard print pants or leopard print slip dress, especially when starting out. This minimizes the visual busyness and allows the print to be the focal point. When wearing leopard print clothing, pair it with solid-colored pieces in neutral tones like black, white, navy, or beige to create a balanced and cohesive look. Avoid pairing leopard print with other bold patterns, as it can become visually overwhelming. Opt for solid colors that complement the leopard print.
No.
No.
Yes. But it’s a micro trend.
Gingham is a classic summer print that is popular every summer. However, it’s not the most fashionable print to wear for spring-summer 2025.
Yes! In fact, polka dot print is the most fashionable print of the season.
Yes, soft edged florals, silhouetted florals, cyanotype effect, inked & blotted, blurred movement prints, translucent flower prints, watercolour effects, two tone floral studies, simplified floral pattern, inverted shadow effects, art floral silhouettes, summer garden blooms, brushed flowers, layered colour, crafted florals, simple brush strokes, inky effects, flat painted patterns, mixed scale florals, illustrated drawing style florals are in fashion for spring summer 2025.
Stripes are a classic pattern that never goes out of style. They have been a popular trend for decades and continue to be a wardrobe staple. Pov, Breton stripes always come back in fashion. So, if you want to add a beautiful striped dress to your capsule summer wardrobe, buy a striped dress now while the price is still low. Once stripes come back on trend in a big way, the price of a striped dress is likely to increase.
Camo print is not fashionable for spring summer 2025. But it’s coming back in menswear.
March typically marks the beginning of spring in many parts of the world, but plaids and Vichy checks are still popular during this time. Step forward in fashionable boho prints this spring. Ps. Check this article to see all the prints in fashion for spring summer 2025.
As the days get longer and brighter, you may want to wear graphic dilutions that reflect the excitement of the season. Ps. Check this article to see all the graphic dilution prints in fashion for spring summer 2025.
Do away with rainy days with polka dots and soft edged florals. Trendy floral prints with bright colors and illustrated shapes can be a playful choice for May and can add a fun touch to any outfit. Ps. Check this article to see all the prints you can choose from to look fashionable.
June marks the beginning of summer, and you want to wear chic and simple prints that represent the freshness and vitality of nature. Opt for shell prints on a white background or put on 2025 tropical prints with hibiscus, palm trees and lobsters to be the most fashionable yet. Ps. Check this article to find out what other prints are in fashion for summer 2025.
With the sunshine at its peak, you want to bring clear blue skies to your mind or blend in with the ocean views in the most fashionable summer prints that capture the Mediterranean. Summer retro prints will make you stand out amidst the heat. Ps. Check this article to see what kind of summer retro prints are in fashion for summer 2025.
With the summer coming to an end, you want to wear prints that reflect the natural hues of the late summer landscape. Leopard prints are the most fashionable choice for August 2025.
Whenever you don’t want to be weighed down by accessories, but you want your outfit to stand out in the crowd.
It depends on where you work and what you do. Keep in mind that not all prints are appropriate for all work environments, so it’s important to choose prints that are professional and polished.
For a more conservative work environment, consider prints with smaller motifs, such as small polka dots, pinstripes, or retro prints. Small polka dots are a fashionable and business formal choice for spring summer 2025. They can add a touch of interest to your outfit without being too distracting.
If your workplace has a more relaxed dress code, you may have more flexibility to experiment with bolder prints, such as abstract florals, or romantic floral print. Just be sure to pair them with solid-colored pieces to balance out the look and keep it professional.
When choosing prints for work, it’s also important to consider the colors. Stick to more muted or neutral colors for a more professional look, or opt for brighter colors if your workplace allows for a more creative or casual dress code.
No!
Yes, you can wear prints to a wedding, but be respectful to the bride and don’t wear flashy prints.
Soft edge floral prints, abstract floral print, polka dots and retro geometric prints are the best fashionable prints to wear to a wedding in summer 2025.
We listed all SS26 prints and patterns in the SS26 print and pattern trend report exclusively available for Brunette from Wall Street paid Substack subscribers.
Mixing prints like plaid with florals or layering a glitchy digital top with denim is totally doable and giving. The key is balance: pair a loud print with a neutral or go all-in with a clashing combo if you’re feeling daring. Need outfit inspo that works IRL? The styling secrets are waiting in the SS25 trend report at Brunette from Wall Street.
For the ultimate guide—covering every print, from runway highlights to shopping picks—SS25 print trend report on Brunette from Wall Street is your go-to. We’ve got the most comprehensive SS25 print trend report out there, breaking down what’s hot and how to wear it. It’s all just a click away on our site!
The palette for spring summer 2025 prints is as diverse as the patterns themselves. Floral prints pop with bright greens, blues, and pinks, while animal prints pair well with neutrals or daring brights. Geometric designs shine alongside metallics or monochromatic looks. The right combo can elevate any outfit effortlessly.
Yes. Data shows a 104% year-on-year increase in arrivals, proving its staying power. Whether it’s a sleek dress or a subtle accessory, it’s a trend that adapts to every season with fresh appeal.
The trick is harmony. Pick prints with a shared color—like a pink floral with a pink-striped geometric—and play with scale (think big patterns paired with smaller ones).
This season highlights eight key prints, with three leading the pack: 1 Polka Dots: A playful yet chic staple, refreshed by Valentino and Carolina Herrera. 2 Paisley (Luxury Boho): Intricate and exotic, revitalized with modern elegance by Alessandro Michele at Valentino. 3 Curious about all SS25 prints and patterns? The SS25 print trend report on Brunette from Wall Street breaks them down with runway examples.
Yes, polka dots are a major comeback story for spring summer 2025! Designers are giving this timeless print a modern edge—think butter yellow hues or pairings with Chantilly lace. From scarf tops to structured pants, the SS25 print trend report on Brunette from Wall Street details how to wear them for work or play without a hint of retro overload.
Paisley’s luxury boho vibe is hot for 2025, but it’s versatile. Opt for a sleek slip dress in a two-tone paisley pattern for a contemporary look, or pair a purple paisley maxi with minimalist accessories for sophistication. The SS25 print trend report on Brunette from Wall Street offers more styling tricks to keep it fresh and polished.
Floral prints in 2025 move beyond blooms you already own. Expect soft-edged watercolors, herbarium-inspired designs, and 3D appliqués that add texture. The artistic updates make florals perfect for everything from casual skirts to statement maxi dresses—check the SS25 print trend report on Brunette from Wall Street for the prettiest picks.
Gingham isn’t the trendiest print this season—polka dots and luxury boho prints are stealing the show. That said, you might still spot it in trendy cuts, though it’s less prominent. This trend report on Brunette from Wall Street explains why fashion is favoring bolder, more textured patterns in 2025.
Yes! Stick to a shared color palette or play with scale (e.g., tiny polka dots with oversized florals) for harmony. The SS25 print trend report on Brunette from Wall Street shares pro tips from runway looks to master pattern mixing without clashing.
MORE SPRING SUMMER 2025 FASHION TRENDS – ALL 2025 SPRING SUMMER TRENDS
So these are all prints in style for spring summer 2025. To find out what print will be in style for fall winter 2025/26, check the print trend report for autumn winter 2025/26.
By the way, what prints in style for spring summer 2025 do you like the most? You can leave your comment and express your feelings 🤍 🛒 😶🌫️🤭 here. Ps. If you don’t like any of spring summer 2025 prints – check SS25 colour trend reportnext.
