
Why Matching Shoes and Bags Should Be Out for in 2026?
Matching bag and shoes is still in fashion, right? My mother’s girlfriends keep asking me this one question. But it’s not just them guessing if their shoes have to match a purse. Fashion Reddit, tiktok, Facebook fashion groups and Quora are full of this one question. Well, two, actually. Is matching bag with shoes in style? – and – Should a purse match my shoes? The answer to both of these questions in spring summer 2026 is YOU MIGHT have to match the bag with your shoes. Matching bag with shoes is old money and old money is still trending. Not as the key trend for spring summer 2026, but we will see more heavyweight feminine fashion in spring summer 2026. Wait, does this mean that matching bags and shoes is a fashion trend bouncing back in 2026? Will wearing a matching bag and shoes going to be in style in 2026? Scroll down to find out now.
OGLAS I get a commission for purchases or clicks made through links in this post.
Key Takeaways
- Historically, the practice of matching shoes and bags evolved from practicality to a fashion statement in the mid-20th century.
- Fashion trends shifted away from matching accessories in recent years; yet, the question remains popular among women.
- Formal events and professional settings often benefit from coordinated shoes and bags for a polished look.
MATCHING BAGS AND SHOES OVERTIME
Believe it or not, but the practice of matching shoes and bags has a rich history. Throughout most of history, handbags have been used by both men and women for practical rather than fashionable purposes. They were used to carry weapons, food, tools, and money. The trend of small bags becoming status symbols for women began in the late 16th and early 17th centuries.
Women used tiny, embroidered bags which held spices, herbs, and other scented items to cover up the smell of body odor.
Post-war America saw a booming economy, and people had more disposable income. However, handbag sales were on the decline. In fact, sales were declining for both bags and shoes. Retailers needed a way to boost sales, so they reached for help.
Manufacturers and department stores decided to turn to pr agencies, who came up with the idea with the idea of matching accessories.
Pinpointing the exact first store that started selling matching shoes and bags is difficult. Many manufacturers and department stores promoted this trend in the mid-20th century.
But examples of matching shoes and bags flooded magazines, newspapers, and even TV ads.
Advertisers played a big role in publishing images of women wearing perfectly matched purses and shoes. They managed to convince ladies that wearing matching shoes and bags was fashionable and desirable.
Women embraced the trend, and suddenly, a complete outfit meant having shoes and a bag in the exact same color or material.
To keep the demand for matching handbags and shoes growing, the department stores started to place shoes next to the handbags, usually on the ground floor. Making sure women saw matching bags and shoes the moment they stepped in.
The focus on matching accessories continued for a while, but fashion trends eventually shifted. Even so, the shoes and handbags stayed on the ground level of many department stores for decades.
Until 2013 (give or take one year) to be exact; when the global economy recovered after the biggest economic crisis in modern history, the department stores realised people have different expectations nowadays.
In recent years, it’s not been as trendy for shoes and bag to match.
And yet, ladies who don’t care about fashion still wonder if a purse and shoes have to match.
Point of view, matching a bag with shoes is truly a topic that opens many questions and starts women to talk about fashion trends. But why?
Firstly, many brick-and-mortar stores haven’t changed yet. Well, at least not in fashionable undeveloped cities. In Ljubljana, for example, where the biggest luxury department stores still place shoes right next to the bags.
Surely you won’t see shoes and bags on the same level in Paris. At least not at Le Bon Marché Rive Gauche or Galeries Lafayette, two Parisian leading fashion stores. Bags have their spot on the ground level, whereas shoes are usually sold in upper levels.
At Le Bon Marché Rive Gauche shoes are sold in the shoe heaven on the 2nd floor. To make sure you hardly remember the colour of the bag you just bought on the ground floor by the time you enter the shoe heaven on the 2nd floor in the winter garden.
But there is another reason why women know a purse and shoes have to match in 2026. And this reason makes even the Parisians wonder whether they should climb up to the shoe heaven after purchasing a new bag.
As stated at the beginning, the matching shoes and bags topic is quite complex. Some draw the line between the current macroeconomic situation and matching bags with shoes. But can we really talk about the matching shoes and bags index?
Let us go back in time again.
Do you still remember when matching bags and shoes were fashionable for the last time? Wait, let me ask you this way. Do you still remember your tiny vinyl purse and matching red patent-leather shoes you wore to kindergarten?
Yes, it was in the late 90s early 00s. That is when wearing matching shoes and a bag was fashionable for the last time. A little after (or around) the time of economic downturn in most of the Western countries. After the loss in consumer confidence.
But to be exact, there isn’t enough definitive evidence to directly connect a recession’s end to a surge in the matching shoe-bag trend. While the 1950s example suggests a correlation with a booming post-war economy, we can’t confirm a recurring pattern. The handbag industry, specifically, might have seen a decline in sales prior to the big PR campaign despite the economic prosperity. This could be due to a surplus of handbags from wartime production or changing consumer preferences.
Also, there isn’t readily available data on how often people actually wore matching shoes and bags in the 90s. While we have data on how many matching bags and shoes were sold at the same time, I didn’t do the homework and actually wrote a paper about the correlation between the matching shoe-bag trend and the economy following a recession.
But you can. I can actually help you get started on your research by providing some resources and potential keywords to explore for industry reports on the matching shoe-bag trend and the economy. But make sure you give me credits. I will track you down the next time I update this article. All in all, my job is to answer the question of the current status of this shoe-bag styling trend.
Anyway, I suggest you focus on the years following the 2008 recession (2010-2013). And the period following the 2026 recession (if there will be any recession at all – unlikely and hopefully not, but the prominent war makes me worried about the future). The after covid period did not prove a significant correlation between the economy and matching shoe-bag trend. The trend of matching shoes and a bag was a micro trend for merely one season.
Start with Fashion Industry Associations. American Apparel & Footwear Association (AAFA): https://www.aafaglobal.org/– Look for reports on footwear and handbag trends during this period. National Retail Federation (NRF): https://nrf.com/ – Explore their retail industry reports and consumer spending data.
Continue at Market Research Firms. Euromonitor International: https://www.euromonitor.com/usa (paid subscription) – They might offer reports on the women’s footwear and handbag market in the US. NPD Group: https://www.npdlink.com/ (paid subscription) – They could have reports on consumer spending habits related to fashion accessories during this timeframe.
Finally, check Trade Publications. Women’s Wear Daily (WWD): https://wwd.com/ – Search their online archives (might require subscription) for articles on women’s fashion trends in the early 2010s. Footwear News: https://footwearnews.com/ – Explore their archives for insights on footwear trends during the chosen period.
When browsing through the reports check for the following keywords: Coordinated accessories, matching sets, complementary handbags and shoes, women’s footwear trends (2010-2013 and the periods you will compare your base period), handbag industry analysis” (2010-2013 and the periods you will compare your base period), consumer spending on accessories (post-recession).
Look for reports mentioning a rise or decline in the popularity of coordinated accessories after the 2008 recession. Consider if the reports discuss any economic factors impacting consumer spending on handbags or shoes. Including the lack of materials and the rise of certain aesthetics. Make sure you acknowledge the 2022-2023 Hermès game.
Lastly, check if any pr agencies got rewards for shoe-bag campaigns. Remember, fashion brands try to push sales using the same method as they did in the 50s – selling matching bags and shoes. But we need date to prove the trend.
It is easy to say that wearing a matching bag and shoes becomes fashionable after the economic slowdown. But it is more difficult to prove the statement as a largely recognisable trend with a long lifespan. Until you write the paper, I can only give you an answer about the current season.
FAQ MATCHING SHOES WITH BAGS 2026
Now, to clear all your doubts about matching bag and shoes – answers to some of your most frequently asked questions about matching bag and shoes.
If you can’t find an answer to your question – fill out this form and I will help you. *One quick question only! If you need to upgrade your style – fill out this form.
***You can get your styling consultation for free if you help me spread the word about Brunette from Wall Street. Bring 50 new subscribers (or 10 paid subscribers) to Brunette from Wall Street and you will get a $650 styling consultation for free.
Subscribe to continue reading
Become a paid subscriber to get access to the rest of this post and other exclusive content.






