Brunette from Wall Street should bag and shoes have to match

Should Shoes Have to Match the Bag This Season?

Matching bag and shoes is still in fashion, right? My mother’s girlfriends keep asking me this one question. But it’s not just them guessing if their shoes have to match a purse. Fashion forums, Facebook fashion groups and Quora are full of this one question. Well, two, actually. Is matching bag with shoes in style? – and – Should a purse match my shoes? The answer to both of these questions in summer 2022 is YOU MIGHT have to match the bag with your shoes. Matching bag with shoes is old money and old money is the key trend for summer 2022. Wait, does this mean that matching bags and shoes is a fashion trend bouncing back in summer 2022? Will wearing a matching bag and shoes going to be in style in summer 2022? Scroll down to find out now.

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Since you googled the same question, I guess you wonder whether shoes and bag should match in 2022, too. I feel you. After all, with the Y2K fashion trends bouncing back, wearing a matching purse and shoes is becoming more and more popular on TikTok and Instagram. Furthermore, there are so many brands making matching bags and shoes right now – including some of my favourite brands, Bottega Veneta, Balmain, Dior and by Far.

So yes, the answer is YES. This fashion trend is coming back in fashion. Although, I wish it doesn’t.

No, I really don’t want matching bags with shoes to become a key fashion trend again. After all, I have an academic background in finance and macroeconomy and seeing matching handbags and shoes worries me.

Yes, same as the length of the skirt, matching bags and shoes indicate a change in global growth.

Anyway, more about macroeconomic indicators related to this fashion trend a bit later. You need to learn about how matching bags with shoes even became a thing, first.


Believe it or not, but at the beginning of the 1950s, women didn’t care much about accessories. The post-war lust for accessories faded away by the 50s. And the sale of bags and other accessories gradually declined.

So to bust the sales of handbags and other accessories, the advertisers came up with the idea of setting a new fashion trend – the trend of mix-and-match clothing.

All the fashion magazines, newspapers and TV ads soon became full of women wearing matching outfits.

Not long afterwards, this trend became big, and women all over the USA and Europe began to match their outfits. Including buying bags and shoes in matching colours.

To keep the demand for matching handbags and shoes growing, the department stores started to place shoes next to the handbags, usually on the ground level. Making sure women saw matching bags and shoes the moment they stepped in.

And the shoes and handbags stayed on the ground level of many department stores for years.

Until 2013 (give or take one year) to be exact; when the global economy recovered after the biggest economic crisis in modern history, the department stores realised people have different expectations nowadays.


Matching bag with shoes is truly a topic that opens many questions and starts women to talk about fashion trends even. But why?

Firstly, many brick and mortar stores haven’t changed yet. Well, at least not in fashionable undeveloped cities. Like Ljubljana, for example, where the biggest luxury department store Galerija Emporium still places shoes right next to the bags.

Surely you won’t see shoes and bags on the same level in Paris. At least not at Le Bon Marché Rive Gauche or Galeries Lafayette, two Parisian leading fashion stores. Bags have their spot on the ground level, whereas shoes are usually sold in upper levels.

At Le Bon Marché Rive Gauche shoes are sold in the shoe heaven on the 2nd floor. To make sure you hardly remember the colour of the bag you just bought on the ground floor by the time you enter the shoe heaven on the 2nd floor in the winter garden.

But there is another reason why women know purse and shoes have to match in 2022. And this reason makes even the Parisians wonder whether they should climb up to the shoe heaven after purchasing a new bag.


It’s the most popular fashion brands that recently started making matching bags and shoes again.

Ps. See the widget below to shop for the most coveted matching bags and shoes right now.

As stated at the beginning, the matching shoes and bags topic is qyite complex. And has a lot with the current macroeconomic situation. But let us go back in time again.


Do you still remember when matching bag and shoes has been fashionable for the last time? Wait, let me ask you this way. Do you still remember your tiny vinyl purse and matching red patent-leather shoes you wore to kindergarten?

Yes, it was in the late 90s early 00s. That is when wearing matching shoes and a bag was fashionable for the last time. A little after (or around) the time of economic downturn in most of the Western countries. After the loss in consumer confidence.

When fashion brands tried to push sales using the same method as they did in the 50s – selling matching bags and shoes.


Do you see the connection? Right after the economic bubble bursts and wars, wearing a matching bag and shoes becomes fashionable again. Since brands need to push the sales of their strongest revenue bringers – accessories, shoes, and makeup.

Anyway, in a few words, when you see brands making matching shoes and a purse, this is a sign they are preparing for the economic slowdown.

Wait, I’m not saying we are on the verge of the new economic crisis. Hell, no. I wouldn’t dare. Besides, there are more fashion-beauty related signs of a slowdown.

Ps. I will speak about them the next time, so be sure to sign up for the new post notification (click the little bell in the bottom right corner of your desktop to get notified when I post the new article).

Besides, these Bottega Veneta pumps and these JW Anderson sandals truly needed a matching bag, don’t you think?


To conclude, your bag needs to match shoes if you want to be the most fashionable. Wearing matching shoes and a purse is a the key summer 2022 fashion trend.

What is more, fashion forecasts say wearing matching bags and shoes will be strong for fall winter 2022 2023. It will be the key trend, yet this edgy fashion trend will come back on the streets and is supposed to overtake SS23 fashion shows.

Brands are preparing for an economic slowdown due to the pandemic and Ukrainian war and pushing sales of shoes and bags. So, as said, wearing a matching purse and shoes is very stylish again. Ps. Be sure to check the shoes that are in style now. And bags to buy in 2022. And match them accordingly.

Now, to clear all your doubts about matching bag and shoes – answers to some of your most frequently asked questions about matching bag and shoes.

What colour should shoes and bag be when I wear a black dress?

Obviously, it depends on the occasion. For a dinner date wear a black bag and black shoes with metallic embellishments. For work, match your little black dress with black shoes and tote bag in any other colour that is in fashion this season.

What colour should shoes and bag be when I wear a red dress?

There is no rule on what colour should your bag and shoes be when you wear a red dress. Just many options. You can either wear red shoes and a red bag with a red dress. Furthermore, shoes in light blush pink hue and a small pink bag. Or burgundy shoes and a bright bag. Nevertheless, it looks better when you wear lighter shoes and a darker bag with a red dress. Especially if the dress is short.

Can I wear brown shoes with a black bag?

Matching brown shoes with a black bag is not always the best idea. Brown shoes and a black bag look great for chestnut over the knee boots and a black tote, but not as good for dark brown pumps and black hobo bag. On the other side, black shoes and a brown bag look better if the bag comes in dark brown hue than in bright brown.

Do shoes and a bag have to match for a formal wedding?

No, there is no rule that would say that shoes and a purse have to match for a wedding. Nor any other formal event. However, people believe that wearing matching shoes and the bag makes women look more sophisticated.

What shoes and bag are the best for the mother of the bride?

It depends on the clothes the mother of the bride is wearing. While wearing matching shoes and bag for mother of the bride looks more put together, it’s not a must. Another fashionable option for the mother of the bride and for the mother of the groom would be to wear sequined or metallic shoes and a pastel bag that matches the clothes she is wearing.

Do shoes and a bag in the same colour make you look taller?

Yes! A top handle handbag (or even better a tote bag, or shoulder bag that you hold in your hand) and shoes in the same colour will elongate your silhouette and make you look taller.

Will I look rich if I wear matching shoes and a bag?

You might not look like a millionaire, but many people believe that women who wear matching shoes and a bag are rich. Still, this is very subjective and depends on the culture and country you live in.

Is wearing a matching bag and shoes in fashion?

Wearing matching shoes and bag is back in fashion.